Victory Brewing Company’s Headwaters Grant & Pale Ale Cans

Victory Headwaters Pale Ale Campaign


Victory Brewing Co Headwaters Pale Ale in Cans
Megan Moore, Victory Brewing Company’s Central PA/Berks Sales Rep


During the Gettysburg Brew Fest Saturday, I had a chance to catch up with Victory Brewing Company’s very own, Megan Moore. While there, I got a sneak peek of the can design and new artwork for Headwaters Pale Ale.

You can get your cans starting September 1, 2015 and by doing so you’re helping a great cause. A portion of the proceeds from each bottle and can sold will go toward the Victory Headwaters Grant benefiting local water advocacy groups. Water is, of course, essential to making beer. The quality of the water can make or break your brew. That’s why Victory Brewing Co. puts their money where their mouth is in an effort to protect every drop of H2O that goes into their product.

FUN FACT: Check out the hop on the can very closely. See how it’s actually a creek leading into the word “Headwaters?” Clever. #GoodDesignMatters

The grant that is helping protect the Brandywine Watershed was started five years ago and has given $35,000 to Brandywine Valley Association and Guardians of the Brandywine to fund cleanup and restoration efforts. Victory’s Downingtown brewery and the new Parkesburg brewery sit within the Brandywine watershed.

“Just as a river forms from tiny droplets from the heavens, we see our engagement of a conscientious audience in the Headwaters Grant creating a larger impact,” explained Bill Covaleski, Victory’s brewmaster and president. “The grant has helped Guardians of the Brandywine preserve the Upper East Branch of the Brandywine Creek and the Brandywine Valley Association restore more than a mile of Little Buck Run in Parkesburg and Sadsbury Township. And those are just two projects of many.”

Mark Your Calendars!

In addition to purchasing Headwaters Pale Ale, you can also take part in the following fundraising events at/near the breweries in September:

Saturday, September 12, 2015
Victory for the Headwaters River Clean Up
(11:30 am – 4 pm)

Help clean up the Brandywine River! Your ticket includes a clean-up crew shirt plus one beer (or root beer) and one food item at the party following the clean-up. > Buy Tickets ($10).

Arrive at Victory Brewing Company’s Parkesburg location at 11:30 am for registration. Buses depart at noon for clean-up destinations along the Brandywine Creek.

Saturday, September 12, 2015
Victory for the Headwaters Fundraising Party (4 – 8 pm)

A night of music, great food and fantastic beer at Victory Brewing Company’s Parkesburg location. All proceeds go directly to the Headwaters Grant. > Buy Tickets ($40 | $75 | $200).

Sunday, September 20, 2015
Victory’s Run for the Headwaters 5K

The USATF-certified race starts at 11 am and will weave through scenic Downingtown. The finish line? It’s at Victory Brewing Company, of course. There a cold brew will be waiting for you. On-site registration begins at 9:30 am ($40) or you can > Register Online by 8/17 ($35).

p/s – Megan Moore will be running in the event. When you see her, be sure to say, “Hi!”

If you are unable to attend the various events, you can still give toward the Victory Headwaters Grant. > Donate Now

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