TRöEGS LAUNCHES ART CONTEST

Art of Troegs Contest

Art of Tröegs Contest Winner will be the Star of the NEW Tröegs Art Gallery
~ Submissions due by May 14, 2016 ~


The annual Art of Tröegs Contest is back and bigger than ever! In it’s 10th year, they’re challenging fans to reuse not just bottle caps but ANY piece of Tröegs packaging in an original work of art. Everything is fair game: bottle caps, cans, labels… whatever. It can be flat. It can be 3-dimensional. It can be anything you dream up!

“After we come up with a new beer here at Tröegs, a really fun part for us is coming up with a name and artwork,” says brewery cofounder Chris Trogner. “We thought it would be nice to have a place where we could show off the art that bubbles up around the brewery, especially all the great work we get for the Art of Tröegs Contest.”

The winner will earn top billing this summer in the art gallery that will be part of Tröegs NEW Wood-aging Splinter Cellar that houses 23-foot oak aging tanks at their brewery in Hershey, PA. The winner will also get $500 and a trip for two to the gallery opening. That sounds pretty sweet! Am I right?!

> CONTEST RULES

PROFESSIONAL ARTISTS PROVIDE INSPIRATION
To get the creative juices flowing, they commissioned several East Coast artists to create inspiration pieces:

Troegs Art: Brooklyn collage artist Jay Riggio
Brooklyn collage artist Jay Riggio

“I thought a lot about how to incorporate labels into a piece,” says Brooklyn collage artist Jay Riggio. “Then I just started cutting up DreamWeaver and came up with the idea to put a mask of wheat on this old Hollywood pinup. I ended up using dozens of those tiny stars from the label to give it some depth. There’s a lot going on there.”

Larger-than-life Philadelphia artist, Isaiah Zagar, found inspiration in his favorite medium. “I put the beer caps in cement,” says Isaiah. “I love cement. And broken glass and broken plates. The key is just to take courage. Don’t worry about the results. Just take courage and go for it.”

> CHECK OUT THE VIDEO

Over the next month and a half, Tröegs will also be hosting dozens of ‘Art of Tröegs’ parties at various bars and restaurants – including one that’s part of Harrisburg Beer Week 2016. You’ll be able to get your hands on a Tröegs coloring book, a pack of colored pencils and a generous helping of artistic inspiration!


(Follow Me On: Twitter & Untappd: @dzyngrl | Instagram: @dzyngrl14)

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