U.S. BREWERY COUNT RETURNS TO HISTORIC LEVELS. In November, the United States passed the mark of 3,200 brewers in the country and the number of brewery licenses reached the highest ever, topping 4,500 in the first sixth months of the year. Thirteen states (CA, CO, WA, OR, MI, NY, PA, TX, FL, WI, IL, NC, OH) now have more than 100 breweries each.
BREWERIES ARE OPENING AT A RATE OF 1.5 PER DAY. In addition, there are more than 2,000 breweries in planning.
CRAFT BREWERS WERE THE GROWTH POINT IN THE OVERALL BEER INDUSTRY. Through June of 2014, craft brewers enjoyed 18% growth by volume. Numerous data channels are showing continuing double-digit growth for craft in the second half of the year.
INDIA PALE ALES (IPAS) REMAINED THE MOST FAVORED CRAFT BEER STYLE. According to retail scan data, IPA is up 47% by volume and 49% by dollar sales, accounting for 21% volume share of craft and 23% dollar share of off-premise beer sales. Additionally, the style was the number one entered category at the Great American Beer Festival®.
VARIETY PACKS HAD A STRONG YEAR WITH CRAFT BEER LOVERS. Retail data also indicates that variety packs are up 21% by volume and 24% by dollar sales, equating to 9% volume share of craft and 7% dollar share.
CRAFT BEER APPRECIATORS ARE BECOMING AS DIVERSE AS CRAFT BEER ITSELF. Data indicates that 38% of households bought a craft beer in the last year versus 29% in 2010. Additionally, women consume almost 32% of craft beer volume, almost half of which comes from women ages 21-34. Hispanic populations are demonstrating increased craft engagement as well.
Figures are a compilation of data provided by the Brewers Association, Symphony IRI and Nielsen. The Brewers Association will release a comprehensive annual analysis of craft brewer production in March of 2015