Sly Fox Brewing Company, is releasing a new canned beer with a mission. SRT ALE, due to hit local distributors in cans on Earth Day (April 22), is brewed specifically for craft beer fans who also love the outdoors of southeastern PA. Sly Fox’s SRT ALE is a golden, delicious, hop-forward American Pale Ale, and at 4.6% alcohol by volume, it’s designed to be the perfect post-activity beer.
The latest Sly Fox beer is also a tribute to a beloved recreational resource. A portion of the proceeds from the sales of SRT ALE will be donated to improve and maintain the 130-mile Schuylkill River Trail (SRT) that meanders near the brewery in Pottstown, PA, as well as Sly Fox’s original Brewhouse & Eatery in Phoenixville, PA. The beer’s launch will take place over several days as it journeys down the southeastern Pennsylvania trail from Pottsville to Philadelphia.
Brewing a tribute beer to the crown jewel of regional recreation was a natural for us,” said Sly Fox Brewmaster, Brian O’Reilly. “The Schuylkill Watershed is vital to the work we do and Sly Fox is committed to supporting it.
Not only is Sly Fox Brewing Company’s SRT ALE contributing to trail upkeep, but the beer is a tribute to every step, paddle and pedal on the trail. The Schuylkill River National & State Heritage Area also hosts the Schuylkill River Sojourn, an annual 112-mile guided canoe/kayak trip on the Schuylkill River that begins in rural Schuylkill Haven, PA, and ends seven days later in Philadelphia’s Boathouse Row. The Sojourn is a way to advocate and educate about the river’s importance, history and connection to the people who live and work along it. Inspired by the Sojourn, the ceremonial release of Sly Fox Brewing Company’s SRT ALE will make the journey, north to south, delivering news of the beer along the way.
The SRT Spree will follow a Sly Fox launch team over the course of four nights and five days as they trek from Pottsville to Philadelphia with a larger-than-life SRT ALE can, welcoming beer and trail lovers to join in along the way. The team will travel by kayaks, road bicycles, trail bikes, horseback, recumbent trikes and on foot to advance the giant can to the final destination. Each day the Spree will stop along the trail for an organized trail cleanup and recognition of a local beer purveyor that will introduce SRT ALE to the public. Area businesses and community organizations will be invited to join this movement as it draws awareness to the trail – and the ale.
On Earth Day, Wednesday, April 22, the SRT Spree will conclude at the Schuylkill Banks, Philadelphia’s newest riverfront park, for a final cleanup and launch celebration. Beer lovers anticipating the release of SRT ALE are encouraged to join the journey or track the team’s progress online at www.slyfoxbeer.com/SRTSPREE.