As someone just on the awkward cusp of being half gen x half millennial I have to say I’m proud of the millennial side of me. Our supposed overshare gene comes in handy when it comes to be as we’re 5x more likely to be influenced by word-of-mouth, loving telling everyone about what we’re doing/drinking, and like making/receiving recommendations with friends. We’re adventurous as 94% of us try a new beer monthly and 54% of us try a new beer weekly. This has a HUGE impact on the craft industry – one that relies heavily on a grassroots-type effort to succeed. This is one of the few times I can identify with that lump I’m supposed to be in age-wise. Love us or hate us, at least we’re doing beer right.