Important disclaimer: I do not speak for everyone, but I’ve noticed a trend. This is my observation:
Sunday after an impromptu beer adventure, I remembered that I was out of MY beer at home, and stopped at my favorite local beer store. As I perused the aisles for fun summery brews to mix a six pack, I grabbed a delightful array of canned brews and went on my merry way. Some were better than others, but such is life when you mix a sixer.
It wasn’t until I posted about Yard’s new cans that I realized that all of my recent beer purchases were cans. As far back as early spring when I bought two cases of Troegs Rugged Trail. I mixed a case of beer at DC Craft Beer Cellar after SAVOR, and even the ciders I brought back for a friend were in cans. All of the mixed six packs I’ve bought this year were cans only. Even at the bar, when I’m not having a beer on draft, the beer I’m drinking came from a can (see Seaquench and Sunshine Pils). I haven’t held a bottle to my lips all year (that I can remember, and that’s of course an important detail).
There are many reasons that I’ve been advocating for canned craft beer for year, and we’re all lucky to see that this packaging method has risen in popularity. For example:
- Cans are welcome in more places than glass such as concert venues, sports stadiums, pools, showers, and campsites.
- Cans are better for your beer! They help keep beer cooler and also block out light rays which can ‘skunk’ your brew.
- Cans are lighter so you can bring more when camping, hiking, or just packing a large purse.
- Cans are more likely to be recycled than glass. My town doesn’t even recycle glass anymore!
- Cans don’t break, so if you’re clumsy and drop your case of beer, you’ll still (likely) have beer and not a mess of broken glass.
If a brewery isn’t putting their beer into cans, I am inadvertently passing it over, and I’m sure I’m not alone. Because of the ease of cans and that I can’t even recycle them in my town (edited, as recycling is now offered, but you must take your glass to a collection point, which I’m too lazy to do), I seek them out first. Bombers are for fancier beers for sharing amongst friends, and keeping a cellar isn’t as much of an interest to me as it used to be. Plus, bottles are a bitch to fit into your fridge; whether it’s your main fridge or a smaller wine/beer fridge, cans are much easier to stack.
Why is this information important? Why wouldn’t a brewery want to know what’s going to get their beer into a consumer’s hands? Chelsie will tell you that a good label and good design will draw her into a brew, but the package still matters as well. I will tell you, unless that beer is barrel/wood aged, I’m not looking at the bottles. Cans are queen at this point, breweries take note.